Fast Solution is a Karachi-based B2B provider of continuous inkjet (CIJ) coding systems, industrial packaging machinery, food processing equipment, and the inks, solvents, and spare parts that keep them running. For years, the company built its reputation the traditional way – direct sales visits, word-of-mouth referrals, and long-standing relationships with FMCG, pharmaceutical, and beverage manufacturers across Karachi and Punjab’s industrial belt.
That relationship-first approach built a loyal client base, but it also meant Fast Solution had almost no presence where modern buyers actually start looking: online. MarkDev Solutions was brought in to design and build fastsolution.com.pk from the ground up – turning an experienced but offline supplier into a searchable, credible, digitally native industrial brand.
Products & consumables cataloged
Years of industry experience
Industrial clients served nationwide
Digital footprint & online presence built from scratch
The Challenge
Without a website, Fast Solution was structurally invisible at the exact moment buyers were looking for them. Plant engineers and procurement officers searching online for replacement inks, printhead spares, or packaging line equipment had no way to find the company – those inquiries went straight to competitors who already had a digital catalog and an indexed website.
The manual sales process compounded the problem. Every product inquiry meant a sales rep manually emailing static PDF brochures and price lists – slow, inconsistent, and hard to scale. Turnaround times suffered, and leads went cold before they were ever quoted.
There was also a trust gap. Tier-1 pharmaceutical and FMCG manufacturers increasingly require vendors to be verifiable online before they’ll even issue a Request for Quotation (RFQ). With no corporate domain, no technical content, and no search presence, Fast Solution was being filtered out of enterprise procurement processes before a conversation ever started – regardless of how strong their offline reputation was.
What did
Markdev Solutions do
MarkDev Solutions designed and built Fast Solution’s first digital home from scratch, focused on three things: getting found, getting trusted, and getting quoted faster.
- Enterprise-grade platform build: Built a responsive, modern website from zero digital footprint, structured around Fast Solution’s actual product lines – CIJ coding systems, packaging machinery, food processing equipment, and consumables (inks, solvents, spares).
- Interactive product catalog: Created an interactive catalog so procurement teams and plant engineers can browse, filter, and identify the right equipment or consumable without needing to call a sales rep first.
- Streamlined RFQ workflow: Streamlined the quotation workflow, replacing manual PDF-and-email inquiries with a structured on-site RFQ process that routes leads to the sales team automatically.
- Technical SEO & performance optimization: Engineered for clean code, fast load times, and proper search indexing so the site surfaces when buyers in FMCG, pharma, and beverage sectors search for suppliers.
- Enterprise brand credibility: Established brand credibility with a verified corporate domain, professional content, and a consistent visual identity clearing the vendor-verification bar that Tier-1 manufacturers require.
The Results
- Launched a fully responsive platform from zero prior digital footprint.
- Achieved a 95+ score on Google PageSpeed performance tests
- Secured full search engine indexing across Pakistan.
- Automated a 24/7 inbound RFQ lead-generation pipeline.
- Cut B2B sales inquiry turnaround time drastically.
- Established enterprise-grade credibility with national industrial clients, clearing the online-verification bar for Tier-1 RFQs.
